Over the short time I’ve been in the domaining business, I’ve experimented with both reserve and no-reserve auctions. If I balance the pro’s and con’s I am strongly in favour of no-reserve auctions, especially for domains where it is likely multiple parties will be interested in the domain. The upside of a no-reserve auction here outbalances the risk for me (of the domain selling for less than I’d like). For example, just a few minutes ago we had two no-reserve auctions ending on Sedo. We ended selling 949.com for $13,560 and 313.com for $25,000. My original expectation was aroud $30k for both, so the upside (even less Sedo’s commission) worked out well for us. I think the fact that it was a no-reserve auction brought a lot of this upside. Few months ago, the no-reserve format worked out very well for us with the our auction of 64.com, which went all the way to $90k. So I continue to strongly support the no-reserve format because I also want to see more liquidity.
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