Congratulations to Moniker and associated parties on the sale of guns.com for $800k. I was interested in the domain as well submitting a $700k offer. Monte did a great job trying to do a deal and I can confess I almost got irritated by him sending me emails everyday if I am willing to go higher 
(I’m good friends with Monte, so just a joke). This is just proof how Moniker works hard to do these deals for their clients.
Why this domain really caught my attentions was a) because of the stable type-in traffic (1,000 uniques/day for years) and paradoxically b) the fact google doesn’t allow firearms ads. That’s why the true earning potential of the domain was depressed and I had a belief I could probably double to tripple the current monetization level going direct to advertisers via our zero-click model because this source of traffic is one of the few available for them to advertise on the internet.
#1 by JS on March 9, 2010 - 23:32
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Have you tested your “zero-click” model with similar domains in the past (no google ads allowed) before ? (Maybe you have “guns” in another language, etc.) I would be interested to hear about it.
#2 by Sisyphus on March 10, 2010 - 00:16
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yeah, for example online gambling…
#3 by Stefan on March 10, 2010 - 09:01
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Do you maybe have any experience with “zero-click” model with adult domains?
I have some traffic adult domains and I would like to test it by redirecting to adult affiliate programs to see will it make more than with parking.
Thanks.
#4 by Drewbert on March 15, 2010 - 21:48
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The “zero-click” model (redirecting a domain straight to an merchant) has been around as long as affiliate programs – adult and otherwise.
It can certainly make a lot more money that straight parking, especially for programs that offer recurring revenue – even more so when you own domains that provide 100% targeted traffic for that particular merchant.
It becomes even more powerful when you geosort your traffic first, and redirect to different merchants based on the user location. The hardest thing is locating merchants that understand both the technique and the power. Most of them haven’t progressed past “put a banner on your site”.