Congratulations to Moniker and associated parties on the sale of guns.com for $800k. I was interested in the domain as well submitting a $700k offer. Monte did a great job trying to do a deal and I can confess I almost got irritated by him sending me emails everyday if I am willing to go higher (I’m good friends with Monte, so just a joke). This is just proof how Moniker works hard to do these deals for their clients.
Why this domain really caught my attentions was a) because of the stable type-in traffic (1,000 uniques/day for years) and paradoxically b) the fact google doesn’t allow firearms ads. That’s why the true earning potential of the domain was depressed and I had a belief I could probably double to tripple the current monetization level going direct to advertisers via our zero-click model because this source of traffic is one of the few available for them to advertise on the internet.