key systems buy domain name

October 2nd, 2012

key systems buy domain name


Key Systems buying Namedrive!

October 5th, 2010

Earlier this year I wrote a post about the likely consolidation in the parking business and that Namedrive was very likely to play a role in it. Seems like I have been right and Namedrive is being bought by Key Systems. Should be made public very soon… Otherwise the parties in Prague are starting to get really tough here at DomainFest :)


key satellite systems nilesat 2013

June 19th, 2013

key satellite systems nilesat 2013


namedrive llc key-systems gmbh

August 30th, 2012

namedrive llc key-systems gmbh


keysystems google

August 22nd, 2012

keysystems google


namedrive key-systems 2010

August 21st, 2012

namedrive key-systems 2010


A new approach to domain keyword optimization: crowdsourcing and decentralization

March 7th, 2010

I like making suggestions to parking companies how they should improve monetization, so here’s another try…here is how I think keyword optimization can be improved.

Today most parking companies rely on auto-optimization for optimizing their partners’ domains, over the years they have improved their automated systems to do this. To a smaller degree, parking companies do sometimes play around with manual optimization, i.e having their employees manually optimize domains. For example Skenzo does a lot of manual optization, obviously having the advantage that it can bank on a cheap Indian workforce.

In my experience auto optimization is often not the best option. For a lot of domains manual optimization brings a lot of upside.

I think that better keyword optimization could be brought by introducing crowdsourcing and decentralization into the opimization process.

Imagine that parking companies would create a “marketplace” where freelance optimizers could try and optimize their partner’s domains. The new settings would then be A/B tested against auto-optimization or other freelance optimizer’s optimization. If the freelancer’s optimization would be better, he/she would be paid a fee for his work. As part of the “marketplace”, the parking companies could score the various freelancers on their optimization skills and only let the most successful optimize the biggest domains etc. This process would need a lot of tweaking but I think it could work for the benefit of both parking companies and domainers.

Introduce decentralization into the optimization process is the phrase of the day!